One such business is Michin Saja, a cozy coffee shop run by Alexis Carlos. Alexis took over the café from her mother and has worked hard to make it a welcoming place for the LGBTQIA+ community. Thanks to her efforts, Michin Saja has grown, recently opening a second branch in Marikina after starting in San Mateo, Rizal.
GCash for Business: A Lifeline for MSMEs
GCash for Business has been crucial for Michin Saja, especially during tough economic times like the COVID-19 pandemic. The café faced challenges such as decreased sales and the need for a cashless payment system.
With GCash's financial tools, including GLoan from their lending arm, Fuse, Michin Saja found stability. Alexis shared, "To overcome the pandemic challenges, we had to create new strategies and products. My mother used GLoan for product research and marketing."
During strict lockdowns, Michin Saja relied heavily on GCash payments. "One of the biggest issues was the need for contactless transactions. GCash made our delivery process more efficient, benefiting both us and our customers," said Alexis.
Michin Saja's success story highlights GCash's dedication to supporting micro, small, and medium enterprises (MSMEs) through digital payments and loans. CJ Alegre, GCash's sustainability head, said, "LGBTQIA+ businesses are known for their creativity and warmth. It's important they thrive, as their communities benefit too. We're committed to helping these businesses access financial services and loans in the digital economy."
GCash Payment and Loan Services
GCash offers various payment options for MSMEs, such as Scan to Pay, WebPay, and Funds Disbursement. With GCash QR, businesses can handle secure transactions, digital wallets, and real-time payments. Customers also have flexible payment options with GCredit and GGives. Merchants enjoy benefits like no wallet limits and real-time transaction viewing through the merchant portal.
GCash for Business also provides loan services through Fuse, including GCredit, GGives, GLoan, and GLoan Sakto. These loans range from ₱100 to ₱125,000 and are easily accessible via the GCash app. Loan applications are based on past transactions rather than credit history or collateral, reducing bias and making loans accessible to everyone, including LGBTQIA+ entrepreneurs.
The QueeR Market: Celebrating LGBTQIA+ Businesses
GCash for Business launched The QueeR Market, a directory of LGBTQIA+ businesses. Each listing includes information about the business's support for LGBTQIA+ employees and customers, along with personal stories from the owners. The QueeR Market website allows queer-owned businesses to register and access payment solutions year-round, expanding their reach.
CJ Alegre emphasized, "For LGBTQIA+ individuals, finding supportive businesses is vital. GCash is dedicated to empowering these businesses for the benefit of the broader LGBTQIA+ community and the nation's financial inclusion goals."
GCash's partnerships with LGBTQIA+-owned businesses demonstrate their commitment to financial inclusion and support for diverse communities. Through their services and initiatives, GCash helps businesses like Michin Saja thrive, ensuring a brighter future for all.
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