This partnership covers both the FIFA World Cup 2026, set to take place in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027 in Brazil.
Lenovo's Role in Enhancing the Global Football Experience
With these tournaments as a stage, Lenovo aims to elevate its brand and bring cutting-edge technology to the world of football. Lenovo’s goal? To make football more accessible and engaging for fans everywhere.
Lenovo will integrate its wide range of technology solutions—including ThinkPad laptops, Motorola phones, tablets, and AI-powered servers—into these events. This technology will enhance fan experiences in the stadiums, improve broadcast quality, and help deliver detailed game analytics. The idea is to bring fans closer to the action, regardless of where they’re watching.
Yuanqing Yang, Lenovo’s Chairman and CEO, shared his excitement, saying, “As a global leader in tech, we’re thrilled to partner with the world’s favorite sport. Our technology will help power two of the biggest events in history, connecting more viewers and nations than ever. This partnership reflects our commitment to using smarter technology to enhance fan experiences and level the playing field in global sports.”
He added, “We’re proud to support FIFA’s vision to innovate and improve the game. Our advanced technology and AI will play a central role in these upcoming tournaments, showing how technology can transform sports.”
FIFA President Gianni Infantino echoed these sentiments. “At FIFA, we want to make football accessible for everyone,” he said. “We’re excited to partner with Lenovo to bring new technologies to the World Cup and connect with fans like never before. Through data and tech, we’ll be able to understand fans better and create unforgettable experiences.”
Infantino emphasized that Lenovo’s support will help FIFA continue investing in digital tools and AI, paving the way for the future of football.
A New Era for Lenovo and FIFA
This partnership is a milestone for Lenovo, marking its first collaboration with FIFA. It also reinforces Lenovo’s commitment to powering major global sporting events. As Lenovo brings its technology to FIFA’s biggest tournaments, fans worldwide can look forward to a smarter, more connected football experience.
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