Themed "Unveiling Fresh Possibilities," the launch showcased Haier’s latest innovations in refrigerators, washing machines, and air conditioners, all designed to make home living smarter, more efficient, and eco-friendly.
A Festive and Interactive Celebration
The event wasn’t just about product reveals, it was a full-on celebration. Guests enjoyed live performances, hands-on product demos, and fun activities. From tech enthusiasts and business partners to curious mall-goers, everyone got a front-row seat to experience the future of home appliances.
A Festive and Interactive Celebration
The event wasn’t just about product reveals, it was a full-on celebration. Guests enjoyed live performances, hands-on product demos, and fun activities. From tech enthusiasts and business partners to curious mall-goers, everyone got a front-row seat to experience the future of home appliances.
The day began with a warm welcome from the host, who promised an exciting lineup of surprises. After a short Haier brand video, the energy soared with a ballet performance by Dance World Magnifique, setting an upbeat tone for the day.
Innovations That Redefine Home Living
Revolutionary Refrigerators
The spotlight shone first on Haier’s new 4-Door Refrigerator and the sleek Mirror Glass Series. These aren’t your average fridges—they’re loaded with cutting-edge features like smart connectivity, improved energy efficiency, and spacious interiors to handle all your family’s needs.
“These refrigerators blend style and function to elevate any modern home,” said Ms. Jennifer Samson, Haier’s Product Planning Executive Director. Guests had the chance to explore these new models up close, and their sleek design certainly turned heads.
Smart Washing Machines
Next came the latest washing machine lineup, introduced by Mr. Joshua Sia, Haier’s Lead Product Trainer. These machines boast eco-friendly features and self-cleaning technology, making laundry easier and better for the environment. Whether it’s stubborn stains or saving water, Haier’s washers are designed to tackle it all.
Energy-Saving Air Conditioners
The unveiling didn’t stop there. Haier’s next-generation air conditioner was presented by Mr. Francis Serrato, the company’s AC Business Unit Director. Packed with smart features and optimized for energy efficiency, this air conditioner promises cool comfort with lower electricity bills—a win for Filipino homes.
Fun, Games, and Winning Moments
Beyond the product showcases, the event had interactive games that kept the crowd engaged. Guests shared their excitement on social media with the hashtag #MoreCreationMorePossibilities, and some lucky participants even went home with prizes, including a personal refrigerator!
Haier’s Vision for Filipino Homes
Haier Philippines’ President and CEO, Mr. Xuhong Yan, highlighted the company’s goal of making home life better for Filipino families. During the media session, executives shared insights about Haier’s strategy to grow its presence in the Philippines while continuing to innovate with sustainable, user-friendly products.
With its new 2024 product line, Haier is making home living smarter, greener, and more stylish. Filipino consumers can expect a future filled with cutting-edge solutions that redefine what’s possible in everyday life.
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